Search Engine & Social Media Optimization (SEO/SMO)
Learn why SEO is the most cost effective long-term strategy for online marketing.
How does Search Engine Optimization (SEO) work? What is Social Media Optimization (SMO)?
Interested in more site visitors? SEO and SMO increase visibility.
Web Promotion Packages
Our SEO Marketing Packages are:
SEO Starter
SEO Refresher
SEO Annual Package
SEO/SMO STARTER PACKAGE
Recommended for small business and nonprofit clients on a limited budget.
The Kahl Consultants SEO STARTER PACKAGE includes the following one time web marketing services:
- Integrate online and offline marketing efforts (plan, budget, strategy)
- Consulting on corporate identity, branding, marketing to your target audience.
- Keyword and marketing research; optimize keywords, description meta tags, title tags.
- Audit and analyze existing site SEO features
- Edit home page text content to maximize rankings (e.g. use paragraph style tags such as HEADING for important words, add keywords)
- Backlink generation - register with popular SEARCH ENGINES, DIRECTORIES (Google, Bing, AI Chatbots) as well as relevant local search engines and directories
- Create and edit critical server files
- Targeted link building exchange links with other related sites
- Social Media Optimization (SMO), set up and optimize relevant social media accounts.
- Assist with posting content e.g. news blog, email newsletters, social media posts
- SEO/SMO Starter Executive Summary
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REFRESHER SEO PACKAGE
Our REFRESHER PACKAGE builds on your existing promotion and helps increase your ranking and traffic.
Like all marketing, website promotion should be an ongoing effort. If you have not done any SEO work in more than 6 months then our SEO Refresher Package will help you!
- Consulting for online and offline marketing integration.
- Focus your marketing on your target audience, determine appropriate online marketing tasks
- Keyword and marketing research; Re-optimize and update keywords, description and title meta tags.
- Check site for required files and settings to rank in organic search (sitemaps, htaccess, robots.txt, etc)
- Edit title page content to maximize search rankings (e.g. use paragraph style tags (such as HEADING) for important words, add keywords, etc.
- Confirm and update registration with top search engines, directories (Google, Yahoo, Bing, etc), relevant local search engines, and directories (e.g. local or regional business directories)
- Social Media optimization by setting up and optimizing relevant social media accounts.
- Ensure that all information in client's listings is up-to-date.
- Targeted link building; Exchange links with other related sites
- Assist with posting news blogs and email newsletters
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SEO ANNUAL PACKAGE
Our ANNUAL PACKAGE is a detailed marketing campaign integrated in your existing marketing plan. We build on your existing online marketing efforts to help increase your ranking, traffic and sales.
The Kahl Consultants SEO ANNUAL PACKAGE includes the following web marketing services:
- Online marketing consulting, integrating online and offline marketing efforts
- Consulting on corporate identity, branding, and target audience marketing
- Web site audit and SEO analysis
- Analyze marketing plan, budget, and existing marketing and advertising efforts
- Assist with content for news blog and social media (e.g. monthly posts)
- Update and re-optimize tags and homepage text (e.g. keyword research to optimize text and tags with keywords)
- Enhance site text with keywords (text body, headers, ALT tags)
- Design helpful home page content to maximize ranking
- Targeted backlink generation
- register with top search engines and directories (Google, Bing)
- register with local search engines and directories (get listed with relevant local directories, etc.)
- register with relevant industry search engines, directories, and portals and link from our network of business blogs
- Register and set up relevant social media accounts to help promote website, services and/or products (e.g. create a LinkedIn business page)
- Optimize content on relevant social media (e.g. LinkedIn, Facebook, YouTube)
- Add descriptions, recommendations and reviews to relevant business directory sites
- Exchange links with relevant sites, create backlinks to increase popularity score
- Locate relevant and beneficial forums for client to participate in
- Additional marketing recommendations (including articles, blogging, mobile apps and email marketing advice).
Click here for pricing.